Many hunting and outdoor apparel companies are launching national campaigns targeting women. According a U.S. Fish and Wildlife Service survey conducted every five years, the number of male hunters fell from 14.1 million in 1991 to 12.5 million in 2006 while the number of female hunters rose from 1.1 million to 1.2 million.
A recent article from The Wall Street Journal says the sport is now focusing it's efforts toward targeting woman by creating trendy camouflage clothing for women and TV shows starring women hunters like “American Huntress” are gaining in popularity. There are also Web sites dedicated to this demographic offering support and advice regarding the sport.
The outdoor-equipment industry initially had the attitude of “‘Pink it and shrink it’ and women will buy. Pink guns, lighter crossbows and weapons that require less upper-body strength have been introduced, The campaign has received a recent boost lately from the media attention surrounding Republican Party vice presidential candidate Sarah Palin, an avid hunter.
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