My life as of now...

Logan, UT, United States
Hello! My name is Alyson Shepherd. I love to plan events and hope to make it my career someday. I am not shy by any means and know what I want in life. I love to be involved in almost everything and find that diving right in is the best and most exciting way to learn something new. I truly love to gain a sense of culture and never want to become complacent when it comes to discovering new people and new ways of doing things. I have a wonderful life with everything I could need!

Saturday, October 25, 2008

Industry News Assignment... Troy Oldham

Banks and homebuilders aren't the only ones facing hard times due to the economy. America's undercapitalized independent colleges are staring at a spiral of major threats as penny-pinching students and parents consider cheaper options, and funding sources dry up. As a result, they could be the next bubble industry to pop.

But while head counts slide, needs rise. Demand for student aid is up, but charitable donations from foundations and individuals will fall during a downturn. And the same goes for investment returns. Federal aid may take a hit, too. Taken together, many independent institutions start to look vulnerable.

Industry News Assignment... Troy Oldham

Although 82-year-old comedian, Jerry Lewis made a formal apology in September of last year for using an anti-gay slur at his annual telethon, he has once again made a defamating comment towards homosexuals.

Lewis correlated homosexuals with the game of cricket using effeminate hand gestures as well as verbal comments.

Lewis' spokesperson had no comment as of yet.

Friday, October 17, 2008

Industry News Assignment... Troy Oldham

McCain Tries to Make Peace With Letterman
Due to the economic crisis, John McCain was forced to cancel his appearance on David Letterman on Sept. 24, 2008. His plane was then grounded in Philadelphia due to weather on his way to the show the second time. McCain had already been getting flack from Letterman since he missed his last appearance and didn't want his name repeatedly tarnished more than it already has been on the Late Show. McCain prededed to rent a helicopter to be able to make it to the show where he was fired with tough questions by Letterman. On average, Letterman reaches 4 million viewers and clips are now on the internet of the encounter. Although Letterman did not make it easy on him, McCain was able to attack some serious issues a little more light heartedly and said he hadn't had this much fun since his last interrogation.
(McCain with one show has now made a better impression on a younger demographic which was a smart campaign move)

Industry News Assignment... Troy Oldham

According to a recent article on Comcast's homepage, Sarah Palin has agreed to appear on Saturday Night Live this week. A McCain spokesperson confirmed the appearance but gave no details to what Palin would be saying or doing on the show. Saturday Night Live star Tina Fey has recently done numerous skits featuring a Palin Parody. Palin then agreed to appear on the show.
(Pretty smart PR move on Palin's part don't you think?)

Tuesday, October 14, 2008

Media pitch final draft

Karen,

Forget the investment scare with the current economy and try listening to experienced investors with the Cache Valley Area Investors Association (CVAIA). CVAIA believes in getting people to be financially independent by having the ability to live comfortably off of secondary income through wise investments.

Many are nervous to invest with the country seemingly in an economic down turn, however, if you are an educated investor, the economy will not intimidate you and you can have confidence in your investment decisions. CVAIA is not the first group to start this way of thinking but are one of the few that will offer this valuable information for free.

President Preston Parker of CVAIA decided to offer this information and provide a non-threatening environment for people wanting to become educated on making wise investments.

CVAIA meets every other Thursday at 7 p.m. at 160 N. Main St. Logan, Utah 84321. Parker and other members of the organization are more than happy to speak one-on-one in advising you as a beginning investor. Love your job and feel financially independent with the advice and support of CVAIA.

Alyson Shepherd CVAIA marketing specialist

Press release 4 final draft

FOR IMMEDIATE RELEASE
October 9, 2008


Julie Best owner and director
990 S Main St. #1
Logan, UT 84321
435-792-4247

AIR-BOUND GYMNASTICS
Giving every athlete the chance to succeed

Air-bound gymnastics has always offered a variety of classes ranging from 18 months to adults. Anyone and everyone is welcome and Air-bound coaches are trained to work with every skill level.

One of Air-bound's most recent additions was the starting of a new program which was the power tumbling program, more specifically the development of a competitive team. This team competes five months out of the year and trains year-round and had the opportunity to travel to compete for the first time this year. The entire gym was over joyed when all the competitors placed in the top three at this years regional competition in Seattle, Washington. Their goal this year is to qualify for the national competition in San Jose, California; a goal that their coaches think is certianly attainable.

"This team started out with only 6 members that were all new to the sport but had very raw and natural talent," says Brennen Saunders assistant tumbling director. "It has been incredibly rewarding as their coach, to see how far they have come and I look forward to see them compete again this year."

For more information regarding the power tumbling team or other programs offered at Air-bound Gymnastics, call 435-792-4247 or check out the website at www.air-bound.com

Air-bound is so proud of all of their athletes and so excited at the progress these young power tumblers have made and continue to make.

Alyson Shepherd Head Tumbling Director



-END-

Thursday, October 9, 2008

Media Pitch draft

Forget the investment scare with the current economy and listen to experienced investors with the Cache Valley Area Investors Association (CVAIA). CVAIA believes in getting people to be financially independent by having the ability to live comfortably off of secondary income through wise investments.

Many are nervous to invest with the country seemingly in an economic down turn, however, if you are an educated investor, the economy will not intimdate you and you can have confidence in your investment decisions. CVAIA is not the first group to start this way of thinking but are one of the few that will offer this valuable information for free.

CVAIA meets every other Thursday at 7 p.m. and can be contacted at 160 N. Main St. Logan, Utah 84321. Preston Parker, founder of CVAIA is more than happy to give one on one interviews as are many of the other members of the CVAIA.

Alyson Shepherd CVAIA marketing specialist

Press release 4 draft

FOR IMMEDIATE RELEASE
October 9, 2008


Julie Best owner and director
435-792-4247

AIR-BOUND GYMNASTICS
Giving every child a chance to succeed

Air-bound gymnastics has always offered a variety of classes ranging from 18 months to adults. Anyone and everyone is welcome and Air-bound coaches are trained to work with every skill level.

One of Air-bound's most recent additions was the starting of a new program which was the power tumbling program. This team competes five months out of the year and trains all year-round and had the opportunity to travel to compete for the first time this year. The entire gym was over joyed when all the power tumblers placed in the top three at this years regional competition in Seattle, Washington.

For more information regarding the power tumbling team or other programs offered at Air-bound Gymnastics, call 435-792-4247 or check out the website at www.air-bound.com

Alyson Shepherd Head Tumbling Director

-END-

Julie Best




Tuesday, October 7, 2008

Industry News Assignment... Troy Oldham

Bucking the trend: Hunting industry looks to woo women
Compiled by Amy Jacques for Tactics and The Strategist Online

Many hunting and outdoor apparel companies are launching national campaigns targeting women. According a U.S. Fish and Wildlife Service survey conducted every five years, the number of male hunters fell from 14.1 million in 1991 to 12.5 million in 2006 while the number of female hunters rose from 1.1 million to 1.2 million.

A recent article from The Wall Street Journal says the sport is now focusing it's efforts toward targeting woman by creating trendy camouflage clothing for women and TV shows starring women hunters like “American Huntress” are gaining in popularity. There are also Web sites dedicated to this demographic offering support and advice regarding the sport.

The outdoor-equipment industry initially had the attitude of “‘Pink it and shrink it’ and women will buy. Pink guns, lighter crossbows and weapons that require less upper-body strength have been introduced, The campaign has received a recent boost lately from the media attention surrounding Republican Party vice presidential candidate Sarah Palin, an avid hunter.

Thursday, October 2, 2008

Industry news assignment... Intro to pr

The dangers of executives talking up their crumbling companies
Robert K. Steel, chief executive of Wachovia, told The New York Times two weeks ago "we have a great future as an independent company."
The company’s shares closed at $10.71 that day. On Monday, Citigroup bought Wachovia for $1 a share. Andrew Ross Sorkin of the Times writes it’s hard to imagine taxpayers spending any amount to bail out Wall Street without some big-name executives going to jail for fraud — probably for lying to the investing public. Executives who talk happy while their companies are crumbling could put themselves in legal jeopardy.
(prsa.org)

Industry News assignment... Inro to PR

Survey: Television most credible news source

According to the Opinion Research CARAVAN Services, American's consider television to be the the most credible source for news and information. On a scale of 1-10 (1 being the lowest in credibility) television scored a 6.6. Consumers reported getting nearly 35 percent of their news and information from television.

(prsa.org)