Dear cousin,
The importance of public relations is growing as media becomes more and more influential. Media is ever growing and as a public we are more affected by it than we think. It is so very important as a company, corporation, or association to portray itself in a positive way. Nowadays, media is the best way to do so.
Working in public relations means possibly dealing with programming, relationships, writing and editing, information, special events, speaking and much more. Although these areas are indeed different there is one thing a PR consultant must always deal with and that is building relationships.
It is so important for a company to have strong relationships with the communities they operate with as well as their consumers and clients. Without a PR consultant, this is nearly impossible. In order to succeed in and enjoy being a PR consultant, the desire to bring the best out in companies or organizations must be there. Not only should you want what is best for the company but also meet the needs of anyone affected by the company. Persuasive skills must be used to influence people without making them feel manipulated.
PR consultants are also often used in major companies to counter hostility. Journalists are seeking to bring the truth about anything and everything to the public. If they see what they think is a hot story about an issue within a company, they may approach the company for comment. That is precisely when a PR consultant steps in. In situations such as this, a company’s PR consultant may step up to the plate to personally make a public statement or they may assist in helping the president or CEO in knowing what to say and how to say it to make sure the information a journalist receives is factual.
Arthur Page believed in six principles of public relations: Tell the truth, prove it with action, listen to the customer, manage for tomorrow, conduct public relations as if the whole company depends on it and remain calm, patient and good-humored. These skills in a PR consultant are what can make or break a company because of how detrimental the field is today. Not only does someone in public relations have their reputation on the line but the reputation of those they represent.
Sincerely,
Alyson
1 comment:
Hey! Great Job, I think you explained public relations really well. The only thing I would say is that it would have been easier to read if the paragraphs were separate or indented.
Post a Comment